Apr 2020
Where AI Can Help Someone Buy a Home
Mitch Johnstone · 2 min read
Anyone who has ever bought a home will tell you that it is a long, emotional journey. Real Estate agents will definitely say the same. From the time that a buyer decides to investigate where they may want to live, to the time they finally receive the keys, is a unique adventure. When you map out this journey, and take a look at all of the pieces, it becomes clear that there are many areas AI can help reduce the roadblocks and frustrations that come with buying a home. Below we’ll take a look at the 4 stages of buying a home and highlight where AI can make significant improvements for both buyers and real estate agents.
Discover
In this stage the buyer does not know they are a buyer yet. They have certainly daydreamed about their ideal home and fantasized about what it may look like. They may be doing some brief online searching, taking a look at their finances to see what they can afford, and getting advice on the buying process.
Where Can AI Help?
Due to a large number of real estate listings on online databases, it has become more difficult to pinpoint the properties that exactly meet a buyer's specific criteria. Buyers and real estate agents may spend hours of time searching for ideal properties before even going for a visit. AI could take this role on and look at images, which properties are selling, which properties people view the most, and a variety of other available data points to pick out the best listings. This will personalize the home buying journey and save a lot of wasted time searching manually for the perfect home.
Search
In this stage the buyer has made their decision to buy a new home. They have formalized their search criteria and are either working with a real estate agent or are looking for one they know they can trust.